UK study finds lack of diversity within charity trustees

A report from the UK’s Charity Commission has recently found that trustees of charities are 92% white, averagely aged 60-62 years old and 64% male. This skews further with large charities.

Positively, 92% of trustees are volunteers, 51% are retired and 90% have a postgraduate or professional qualification. There is no doubt that there is lots of experience and skills leading our charities.

However, as charities continue to battle for funds and engagement with a changing customer landscape, we at Transformus we see a huge opportunity to complement this skill set with more diverse and innovative thinking. For the good of both the charity and it’s beneficiaries.

Read more about the Charity Commission’s findings here. 

If you are a charity who would like to diversify and enhance your leadership, please reach out to Transformus.

Carolyn discusses opportunities to transform charity donations

Last week, Transformus co-founder and member, Carolyn Breeze was interviewed on Sky Business where she talks about one of her favourite subjects, the digital transformation of the charity sector.

PayPal released research late last year providing insight into the benefits for charities when embracing mobile and digital technologies. As en example of an organisation approaching transformation head on, World Vision Australia has done a brilliant job of creating frictionless giver journeys.

If you are a charity and want to discuss how Transformus can bolster your leadership team to find your way through transformation, please reach out.

Estee Lauder launches advisory board to understand millenials

With three of the fifteen person Estee Lauder board under 50 and facing into a quickly shifting younger demographic, Estee Lauder executives have made a focused effort to connecting their senior leadership to millennials.

One way Estee Lauder have done this is by creating “millennial advisory boards” to connect their senior leadership teams with the trends and mindset of their changing customer demographic. These boards led to Estee Lauder launching their first “millennial” brand – Estee Edit.

They also connect senior leaders with millennials on “retail immersion” excursions, reverse mentoring programmes and sessions on how millennials are using new technologies such as Snapchat.

Estee Lauder acknowledge that one of their key challenges is “perfection over progress” and while the millennial focus is encouraging, it will take time to develop. “The receptiveness among the executive leadership really varies across the brands.”

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If you are an organisation who could benefit from bringing a different perspective to the table to reach new audiences,  please don’t hesitate to contact Transformus.